THE CONCEPTUALIZATION OF HUMANS AND LEADERS IN THE 2017 JAKARTA GOVERNOR ELECTION

: A COGNITIVE LINGUISTIC PERSPECTIVE

Authors

  • Aliurridha Universitas Mataram
  • Elya Febriani Universitas Mataram
  • Mustakim Saleh Universitas Mataram

DOI:

https://doi.org/10.31503/madah.v16i1.868

Keywords:

conceptual metaphor, cognitive linguistics, political discourse, semantics

Abstract

Abstract Humans and leaders are crucial topics in the 2017 Jakarta Governor Election. Both gubernatorial candidates and their running mates employed distinct metaphors to elucidate these two subjects.  This research aims to explore how humans and leaders were conceptualized in the 2017 Jakarta Governor Election and to evaluate the consistency of these metaphors. This research employs a descriptive qualitative methodology utilizing a cognitive linguistics perspective. Data of this research were collected through reading and note-taking techniques. The data were then analyzed using referential and abductive inferential methods.  The findings of this research revealed that Ahok-Djarot conceptualized humans as buildings, containers, computers, inanimate objects, and broken entities, whereas Anies-Sandi conceptualized humans solely as buildings. In leadership discourse, Ahok-Djarot conceptualized leaders as servants, parental figures, and administrators of justice, whereas Anies-Sandi characterized leaders as role models, brothers to the people, and  courier. The Ahok-Djarot candidate pair demonstrated inconsistencies in employing their metaphor regarding these two topics.

References

Aliurridha, A., & Efendi, A. (2021). Fungsi Kognitif dan Pragmatik Metafora dalam Debat Pilgub DKI Jakarta 2017. Ranah: Jurnal Kajian Bahasa, 10(1), 132. https://doi.org/10.26499/rnh.v10i1.1328

Charteris-Black, J. (2004). Corpus Approaches to Critical Metaphor Analysis. Palgrave Macmillan.

Charteris-Black, J. (2011). Politician and Rhetoric: The Persuasive Power of Metaphor (Vol. 2). Palgrave Macmillan.

Croft, W., & Cruse, D. A. (2004). Cognitive Linguistics. Cambridge University Press.

Fatim, A. L. N., & Al Anshory, A. M. (2023). Konseptualisasi Metafora Feminis dalam Media Sosial Twitter: Analisis Semantik Kognitif. Kandai, 19(2), 191. https://doi.org/10.26499/jk.v19i2.5102

Gibbs, R. W. (1994). The Poetic of Mind. Cambridge University Press.

Goatly, A. (1997). The Language of Metaphors. Routledge.

Goatly, A. (2007). Washing the Brain - Metaphor and Hidden Ideology. John Benjamin Publishing Company.

Halley, M. C. (1980). Concrete Abstraction: The Linguistic Universe of Metaphors. In M. K. L. Ching, M. C. M. C. Halley, & F. R. F. R. Lonsford (Eds.), Linguistic Perspective on Literature. Routledge.

Hartanto, W. (2018). Metafora Kognitif Tuturan Penceramah dalam Pengajian di Wilayah Surakarta. Kandai, 14(2), 181–196.

Haula, B., & Nur, T. (2019). Konseptualisasi Metafora dalam Rubrik Opini Kompas: Kajian Semantik Kognitif. RETORIKA: Jurnal Bahasa, Sastra, Dan Pengajarannya, 12(1), 25. https://doi.org/10.26858/retorika.v12i1.7375

Hellín-García, M. J. (2013). Legitimization and Delegitimization Strategies on Terrorism: A Corpus-Based Analysis of Building. Pragmatics, 23(2), 301–330.

Hidayat, H. (2014). Pemanfaatan Fitur Metafora dalam Teks Pidato Politik Shinzo Abe Sebagai Perdana Menteri Jepang Ke-96: Analisis Wacana Kritis. 12(2), 165–178. www.kantei.go.jp.

Izgarjan, A., & Prodanovi, D. P. (2015). Approaches to Metaphor: Cognitive, Translation and Literature Studies Perspective. University of Novi Sad.

Kövecses, Z. (2010). Metaphor: A Practical Introduction (Vol. 2). Oxford University Press.

Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology. Sage Publications Inc.

Kristianingsih, Y. (2021). Metafora di Kolom Komentar Akun Instagram @Jokowi. Nuansa Indonesia, 23(2). https://jurnal.uns.ac.id/ni

Kusmanto, H. (2019). Konseptualisasi Metafora Wacana Politik: Studi Semantik Kognitif. Waskita: Jurnal Pendidikan Nilai Dan Pembangunan Karakter, 3(2), 27–41. https://doi.org/https://doi.org/10.21776/ub.waskita.2019.003.02.3

Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press.

Lakoff, G., & Johnson, M. (1999). Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought. BasicBooks.

Nabeshima, K. J. (2017). Domains in Cognitive Metaphor Theory and Metaphor Processing. International Journal of Computational Linguistics Research, 8(3), 123–131.

Nirmala, D. (2011). Metaphors: Universal, Specific, and Public. Bahasa Dan Seni, 39(2), 250–265.

Nirmala, D. (2012). Fungsi Pragmatik Ungkapan Metafora dalam Wacana Surat Pembaca Berbahasa Indonesia. Litera, 11(1), 34–46.

Panther, K.-U., & Thornburg, L. L. (2017). Metaphor and Metonymy in Language and Thought: A Cognitive Linguistic Approach. Synthesis Philosophica, 64(2), 271–294.

Sudaryanto. (2015). Metode dan Aneka Teknik Analisis Data. Sanata Dharma University Press.

Sukarno. (2017). Makna dan Fungsi Ungkapan Metaforis dalam Wacana Hukum pada Surat Kabar Harian Jawa Pos. Jurnal Pendidikan Bahasa Dan Sastra, 17(1), 15–28.

Supriyadi. (2013). Ungkapan-Ungkapan Metaforis dalam Puisi-puisi Karya Agus R. Sardjono. Litera, 12(2), 1–22.

Surip, M., & Lubis, M. J. (2022). Types of Political Metaphors in the Indonesian Mass Media. Humanus, 21(2), 282–297. https://doi.org/10.24036/humanus.v21i2.119817

Ulya, C., Eko, N., & Mujiyanto, Y. (2016). Metafora dalam Puisi Antikorupsi Karya Penyair Indonesia. Atavisme, 19(2), 206–219. https://doi.org/https://doi.org/10.24257/atavisme.v19i2.246.206-219

Downloads

Published

2025-06-13

How to Cite

Aliurridha, Febriani, E. ., & Saleh, M. (2025). THE CONCEPTUALIZATION OF HUMANS AND LEADERS IN THE 2017 JAKARTA GOVERNOR ELECTION: : A COGNITIVE LINGUISTIC PERSPECTIVE. Madah: Jurnal Bahasa Dan Sastra, 16(1), 19–32. https://doi.org/10.31503/madah.v16i1.868

Issue

Vol. 16 No. 1 (2025): Jurnal Madah

Section

Articles

License

Copyright (c) 2025 Aliurridha, Elya Febriani, Mustakim Saleh

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

The author who published an article in the Madah journal has agreed on the following points.

  1. Author retain copyright and grant the journal of first publication with the work simultaneously licenced under Creative Commons Atribution Licence (CC BY-NC-SA 4.0) that allows other to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are allowed to publish articles that have been published by the Journal of Madah through separate contractual agreements for non-exclusive dissemination (e.g, placing them into an institutional repository or publishing them in a book) by keeping the first issue in the Madah journal.
  3. Authors are permitted and encouraged to disseminate their work in cyberspace (e.g, in institutional repositories or author pages) before and during the submission of the text document as it can support productive exchange of earlier and broader credits.