The Discourse of Beauty Faced by Sales Promotion Girl in The Curse of Beauty Novel

Authors

  • Fiqih Aisyatul Farokhah Universitas Sebelas Maret
  • Adi Putra Surya Wardhana Universitas Sebelas Maret

DOI:

https://doi.org/10.31503/madah.v10i2.10

Keywords:

discourse, beauty, sales promotion girl, The Curse of Beauty

Abstract

This study aims to analyze the discourse of women's beauty and marginalization of women's beauty in the novel The Curse of Beauty by Indah Hanaco. This study uses a qualitative data analysis research method. This study uses critical discourse analysis by Sarah Mills to examine the beauty discourse that SPG faces in the story of the novel. The results show SPG became a tool to attract buyers' interests. the owners of capital have made the female body an important tool in every social and economic process, to provide the erotic appeal of products through the imaging of mass media. It means, women's bodies have been disciplined through the concept of beauty by the mass media. Thus, the female body represented in the SPG story experiences marginalization of women's beauty. Thus, the female body represented in the SPG story experiences marginalization of women's beauty.

References

Nurfaidah, R. (2017). Dampak Disfungsi Keluarga terhadap Mitos Kecantikan dalam Novel The Curse of Beauty: Metrolifestyle Sales Promotion Girl. Retrieved from https://susastrafib.wphost2.ui.ac.id/wpcontent/uploads/81/2017/01/Resti.pdf

Piliang, Y. A. (2003). Hipersemiotika: Tafsir Cultural Studies atas Matinya Makna. Yogyakarta: Jalasutra. Retrieved from https://www.goodreads.com/book/show/1772413.Hipersemiotika

Prabasmoro, A. P. (2006). Kajian Budaya Feminis: Tubuh, Sastra, dan Budaya Pop. Yogyakarta: Jalasutra. Retrieved from https://www.goodreads.com/book/show/5578128-kajian-budaya-feminis

Pranoto, N. (2010). HERStory: Sejarah Perjalanan Payudara. Yogyakarta: Penerbit Kanisius. Retrieved from https://www.goodreads.com/book/show/8496394herstory

Purwasih, J. H. G. (2013). Fenomena Sales Promotion Girl (SPG) Freelance pada Mahasiswa di Kota Surakarta. Sosialitas; Jurnal Ilmiah Pendidikan Sosiologi Antropologi, 3(1), 1—10. Retrieved from http://jurnal.fkip.uns.ac.id/index.php/sosant/article/view/2398

Raffles, T. S. (1817). The History of Java. London.

Ratna, N. K. (2010). Metodologi Penelitian Kajian Budaya dan Ilmu Sosial Humaniora pada Umumnya. Yogyakarta: Pustaka Pelajar.

Ratnasari, Y. (2017). Buat Perempuan, Menjadi Cantik Tak Selamanya Baik. Tirto.Id. Retrieved from https://tirto.id/buat-perempuan-menjadi-cantik-tak-selamanyabaik-cisi

Setiari, A. D. (2017). Identitas Ke-Indonesiaan melalui Panyandra Bentuk Tubuh Indah Masyarakat Jawa. In Bahasa dan Sastra Indonesia dalam Konteks Global (p. 257—264). Jember: PS PBSI FKIP Universitas Jember. Retrieved from https://jurnal.unej.ac.id/index.php/fkip-epro/article/view/4881

Setiyanto, E. (2010). Pendeskripsian Benda dalam Bahasa Jawa: Pendekatan Struktur Kewacanaan. (S. Arifin, D. P. Prabowo, & Riani, Eds.). Yogyakarta: Balai Bahasa Yogyakarta. Retrieved from http://repositori.kemdikbud.go.id/3347/1/Pendeskripisan benda dalam bahasa jawa pendekatan struktur kewacanaan.pdf

Wolf, N. (2002). The Beauty Myth: How Images of Beauty are Used Against Women. New York: Harper Collins Publishers.

Xiao-Hui, L., & Min, L. (2010). Women and Media: A Study on the Marginalization of Female Discourse Power. Cross-Cultural Communication, 6(1), 47—55. Retrieved from https://www.questia.com/read/1P3-2015988331/women-and-media-astudy-on-the-marginalization-of

Downloads

Published

2019-10-03

How to Cite

Farokhah, F. A., & Wardhana, A. P. S. (2019). The Discourse of Beauty Faced by Sales Promotion Girl in The Curse of Beauty Novel. Madah: Jurnal Bahasa Dan Sastra, 10(2), 171–188. https://doi.org/10.31503/madah.v10i2.10

Issue

Vol. 10 No. 2 (2019): Jurnal Madah

Section

Articles

License

The author who published an article in the Madah journal has agreed on the following points.

  1. Author retain copyright and grant the journal of first publication with the work simultaneously licenced under Creative Commons Atribution Licence (CC BY-NC-SA 4.0) that allows other to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are allowed to publish articles that have been published by the Journal of Madah through separate contractual agreements for non-exclusive dissemination (e.g, placing them into an institutional repository or publishing them in a book) by keeping the first issue in the Madah journal.
  3. Authors are permitted and encouraged to disseminate their work in cyberspace (e.g, in institutional repositories or author pages) before and during the submission of the text document as it can support productive exchange of earlier and broader credits.