Strategic Lexicalization in the Vision and Mission Statements of the 2024 Indonesian Presidential Candidates
DOI:
https://doi.org/10.31503/madah.v16i2.1059Keywords:
election, political discourse, president statement, strategic lexicalizationAbstract
Strategic lexicalization functions as a rhetorical mechanism in political campaigns serving to instill ideology and shape public perception. Thus, the present study examines the strategic lexicalization in the vision and mission statements of Indonesia’s 2024 presidential candidates by analyzing how language conveys ideologies and influences voters’ perceptions. This study investigated the frequency and distribution of verbs, adjectives, and modals in the vision and mission statements of Anies–Muhaimin, Prabowo–Gibran, and Ganjar–Mahfud. This study employed a descriptive qualitative approach with a corpus of 42,021 tokens processed by means of AntConc 4.3.1. The findings reveal distinct lexical patterns and illustrate further how distribution and choice of lexemes impact ideological polarization in electoral contexts and frame policy agendas among the candidates.References
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