Leksikalisasi Strategis dalam Pernyataan Visi dan Misi Calon Presiden Indonesia 2024
DOI:
https://doi.org/10.31503/madah.v16i2.1059Kata Kunci:
leksikalisasi strategis, pemilu, pernyataan presiden, wacana politikAbstrak
Leksikalisasi strategis berfungsi sebagai mekanisme retoris dalam kampanye politik yang berperan untuk menanamkan ideologi dan membentuk persepsi publik. Maka dari itu, penelitian ini bermaksud untuk mengkaji leksikalisasi strategis dalam pernyataan visi dan misi calon presiden Indonesia 2024 pada pemilihan umum dengan menganalisis bagaimana bahasa menyampaikan ideologi dan memengaruhi persepsi pemilih. Penelitian ini menyelidiki frekuensi dan distribusi kata kerja, kata sifat, dan modal dalam dokumen visi dan misi dari Anies–Muhaimin, Prabowo–Gibran, dan Ganjar–Mahfud. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan bantuan perangkat korpus yang memiliki token sebanyak 42.021 dan menggunakan AntConc 4.3.1. Temuan penelitian mengungkap pola leksikal yang berbeda dan sekaligus menggambarkan lebih lanjut bahawa persebaran dan pemilihan leksem dapat memengaruhi polarisasi ideologis dalam konteks pemilu dan membingkai agenda kebijakan di antara para kandidat.Referensi
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